I create human
stories that

scroll down to see my work!

Authentic Storytelling
Concept Development

Strategic Social Content

Creative Direction

Audiences Reached

Past
Projects

Writer . Director . Producer
Outperformed branded benchmarks across all socials. Helped solidify the film as a "historical corrective" in advance of the premiere.

Writer . Director . Producer
Made a PSA look like a new sitcom by transforming a soundstage into a classroom and equipping content creators to deliver like actors. Sailed past benchmark with 2M views.

Director . Producer
1.2M+ views. Outperformed branded benchmarks. Engagement was the strongest performing metric. Both directed and conducted the interview with our commissioned artist.

Writer . Co-Director . Producer

Executed a hilarious hotline series that made headlines in publications like people.com . Garnered 3.1M views, and 1 in 3 watched each episode till completion.

Writer . Creative Director

31M views, press coverage and a Webby Award nomination. With a 36.1% reaction rate, this series resonated with viewers with top reaction emotions: love and joy.

Director . Producer

Successfully raised awareness of barriers in soccer with over 2.1M views and Video Completion Rate (VCR) was the standout metric across the campaign.